Innovative packaging designed to engage football fans during key sporting moment ...

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

Pubs and breweries will have their World Cup profits hit by a net zero tax raid. A new charge on the use of glass bottles means the Treasury is set to cash in on the surge in beer ...

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

BRITAIN is at the bottom of the World Cup league table for “bevy levy” packaging fees – with the industry demanding a review ...

The range includes an eight-can 330ml gift pack for supermarket display, with room for a World Cup souvenir.

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...

McDonald’s is launching new FIFA World Cup 26 menu items and themed collectables at participating restaurants across the USA. The fast-food chain is rolling out a limited-time World Cup range as ...