Do you remember the palette era of the 2010s? Back then, palettes weren’t just another makeup launch. They were the launch.

Hollywood won't learn the right lesson after YouTube birthed Obsession and Backrooms, so here's a few things they can steal next.

VidCon 2026 welcomed content creator Michelle Phan into its second class of Hall of Famers, alongside Markiplier, Philip ...

Before the creator economy had a name, they were already building it ...

From Gen Alpha’s $5.46 trillion spending power to the hidden data problem killing your paid media ROI, Renude’s latest industry report is essential reading for beauty brands navigating a rapidly shift ...

Two content creators with Texas ties are among Forbes’ list of the world’s top 50 creators for 2026. Viral challenge and ...

HitPaw, a leading innovator in AI-powered multimedia solutions, today announced the release of HitPaw VikPea V5.4.0, the latest upgrade to its AI video enhancement and creation platform. This version ...

Lucy Bryan says daughter Lois, aged 10, spends up to five hours a day on social media watching make-up videos ...

The Chicago-based TikTok star shares her journey to sobriety and hopes for claiming a place in the beauty industry.

Preserving what's left of a python after its caught and killed requires a great deal of time, skill and patience.