The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

When Los Angeles halted in-person film and TV production last year, actor and entrepreneur Terry Crews took on a role he’d never played before: nurse. Going into what he calls “battle mode,” he spent ...

Pinterest has launched a new augmented reality-based function that enables a “try before you buy” furniture shopping experience for US mobile users. “Try On for Home Decor,” powered by Pinterest’s ...

Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages Gen Z with a TikTok-focused strategy. TikTok was recently named Estee Lauder Account of the ...

Final Fantasy Brave Exvius, the first free-to-play game in the Final Fantasy franchise to be built from the ground up for mobile devices, finished a rather unexpected promotion last week. Popular ...

Joining forces to tap into the virtual and augmented reality of the metaverse, Adidas and Prada have announced the launch of an NFT project that enables fans to contribute to a large-scale digital ...

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of Gen Z that it is good at its main value prop—search. Gen Z, famed for its trust issues ...

There’s no media like earned media, and with over 3,000 users, Ayzenberg Group’s Social Index is the industry standard for measuring it. Also known as free media, publicity or (in Europe) advertising ...

In the age of COVID, there are few worse missteps a brand can make than brushing off the potential to reach millions of young, engaged users on one of today’s most lucrative and fastest-growing apps, ...

Weekly TikTok usage is surging among young Americans while the group’s weekly usage on Instagram declines, according to new Forrester data. The Forrester Analytics Consumer Technographics US Youth ...

With only a fraction of US digital ad budgets devoted to earned media, the ability to quantify and track EMV is causing some marketers to rethink their long-term strategies. According to a 2022 report ...