8x zoom is a new feature exclusive to the ‌iPhone 17 Pro‌ and the ‌iPhone 17 Pro‌ Max, released in September of last year.

Next year could bring a redesigned MacBook, a new Studio Display, Apple's first touchscreen Mac, and Apple's first-ever ...

It's the iconic Apple ad, the Ridley Scott-directed Macintosh spot that famously was shown first and once during the 1984 ...

Take a look back at the very first issue of Macworld magazine and explore how Apple was introduced to the world in 1984. This video revisits the early days of the Macintosh, showcasing vintage ads, ...

Among the many iconic changes in macOS Tahoe is the icon used for the Mac’s internal storage. Since Macs no longer use hard drives, the hard drive icon in macOS Sequoia and older isn’t accurate. So, ...

It turns out Apple TV isn’t the only new icon in today’s 26.1 beta 3 OS releases. Remember the controversial hard drive icon in macOS Tahoe from over the summer? Apple shipped the design, but it looks ...

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...

The ad for the Macintosh computer — which was seen nationally just once, during the Super Bowl — is considered one of the most memorable commercials ever made. By Richard Sandomir Steve Hayden, an ...

If you’re interested in converting to the shiny bitten Apple, or have recently taken a bite yourself, you should know that Macs natively run on macOS, short for (surprise) Mac operating system. Folks ...

On today’s developer beta release of macOS Tahoe 26, Apple replaced the old Macintosh HD icon, which depicted an actual hard disk drive, with a new SSD-looking icon. Here’s what it looks like. The old ...