This no-frills philosophy seems in opposition to the business of video games — an industry dominated by relentless marketing, brand sponsorships, and (often) flashy merchandise that translates into ...

Since the moment they brought Acronym to life in 1994, Errolson Hugh and Michaela Sachenbacher vowed to elevate design and functionality without compromising the product. That exploratory ethos, along ...

ICYMI (in case you missed it), acronyms, abbreviations, and initialisms are ways to shorten phrases and ideas both in normal speech and through texting and email. But a common FAQ (frequently asked ...

How do you critique functional art? Do you base your assessment on its capability or the resolution at which it solves a problem? Is it more important that it succeeds as art? Or is it the overall ...

Emily Stewart covered business and economics for Vox and wrote the newsletter The Big Squeeze, examining the ways ordinary people are being squeezed under capitalism. Before joining Vox, she worked ...

Nike’s ongoing partnership with the hyper-technical label Acronym has always resulted in kicks that both sneakerheads and tech-fashion fanatics come out in droves to purchase. The last time the duo ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. The letter was sent to prospective investors not long ago, the prose so redolent of ...

In 2020, Errolson Hugh’s Berlin-based label ACRONYM joined forces with ASUS for a surprising collaboration which came in the form of an ROG ZEPHYRUS G14-ACRNM laptop. It caught the attention of many ...

The use of acronyms to name clinical trials is increasingly popular yet controversial. 1,2 We evaluated whether the naming of a trial with an acronym is associated with a distinctive effect on ...

A few years back, Errolson Hugh, designer of the hyper-technical label Acronym, dropped one of the most sought-after Nike sneakers in recent memory. It was a thoroughly detailed and gothed-out version ...