Vista Equity Partners and the investment firm Quinti Capital have teamed up on a takeover offer for French ...

Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI’s ...

“Tech has always been good at making familiar ideas feel like breakthroughs, and marketing is just the latest one,” writes ...

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...

Today, Tec-Do was announced as a technology partner supporting advertising in ChatGPT, helping advertisers unlock new performance-driven, data-powered growth opportunities through ChatGPT Ads.

The team behind the AI-powered CTV advertising platform introduces a standalone video generation platform for creators, ...

Perficient and Gradial announced a co-innovation partnership to bring the next generation of agentic marketing execution to Fortune 500 brands.

As more marketing teams weave AI into everyday workflows, the biggest lessons often come from the messy reality of ...

Belgian broadcaster RTBF, advertising sales house RMB and technology provider Ad Insertion Platform (AIP) say they have ...

From doorbell cameras to automated license plate readers, public surveillance has expanded rapidly since 2020. Is the tide ...

Leap Event Technology has launched an integrated event marketing platform across the Asia-Pacific region. The company aims to streamline event management by combining various functions into a single ...

The retail giant is purchasing Vibe.co, a company that enables advertising through connected TVs.