As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...

Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new research from Deloitte. As inflation remains ever present and global tariffs ...

In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...

Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality? The gut ...

Consumer confidence in the U.S. took a bigger-than-expected hit in February as worries over rising inflation weigh on sentiment, posing fresh challenges for the Federal Reserve’s interest rate outlook ...