Incrementality has become a board-level priority. It is now even more important for those signing off on marketing budgets to ...

Every Monday morning, a CMO somewhere in Australia opens a dashboard and sees a ROAS (Return on Ads Spend) number next to ...

Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between ...

Admaxxer, a direct-to-consumer (DTC) analytics and AI ad-operations platform for Shopify and other e-commerce brands, today reported four operating milestones, measured as of May 31, 2026, and ...

The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

Pacvue, the leading Commerce Media Operating System, and Ace Hardware, the world’s largest hardware retail cooperative, have announced a new partnership that brings Ace Hardware’s retail media network ...

Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap!

At Cannes, Nexxen's Chief Customer Officer Kara Cuccinelli and Tinuiti's President Jeremy Cornfield discuss how incrementality, privacy-safe data strategies, and AI-powered innovation drive meaningful ...

Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new ...

The Fox One streaming service's World Cup marketing playbook is all about letting the creators do the scoring.

Statistical methods are mathematical formulas, models, and techniques that are used in statistical analysis of raw research data. The application of statistical methods extracts information from ...

National security, unlocked. Each Thursday, host Mary Louise Kelly and a team of NPR correspondents discuss the biggest national security news of the week. With decades of reporting from battlefields ...