Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Stop fighting for eight seconds of attention. Start building the long-term trust required to earn a lifetime of permission.

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

The Vanderbilt study describes loyalty programs as "ground zero" for the e-commerce industry's shift toward surveillance pricing, where individualized data is used to charge each consumer the maximum ...

HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify ...

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Omnisend is offering a new suite of tools ranging from artificial intelligence (AI)-powered assistants to SMS capabilities in an upgrade, the company has announced. The new feature is designed to give ...