Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

Stop fighting for eight seconds of attention. Start building the long-term trust required to earn a lifetime of permission.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out ...

Email personalization can transform campaigns or destroy trust in seconds. Getting it right requires more than dropping a first name into the subject line — it demands a strategic approach grounded in ...

When you open your favorite music streaming app and see a playlist that feels made for you, or you scroll through an online store that seems to ‘know’ what you like, you’re seeing the power of ...