Despite global giants investing heavily in influencer marketing, many Indian brands allocate only a small portion of their ...

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...

Point-of-care (POC) healthcare marketing is on the rise, experiencing 171% revenue growth since 2019 to surpass $803 million ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Walmart's loss-leading strategy can be a win-win, driving profits for the retailer while giving savvy shoppers the chance to ...

Across industries, artificial intelligence is entering a more disciplined phase. While the early cycle rewarded novelty, the ...

It’s ok to believe the basics matter and the canon needs updating. Or skills are being neglected and universities aren’t ...

Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers ...

America loves free samples and that's just how Costco likes it. These bite-sized treats fuel bulk sales by getting Costco ...

Circana LLC today announced the release of new insights from its latest report, The Value of Influence. The research provides a market-backed view of how influencer marketing drives measurable ...

Fox buying 33% of IndyCar signaled a needed change; will it work? Part II of IndyStar's series exploring how it reached that ...

Building a community is a good marketing strategy that can also be useful as a way to launch, scale, and maintain a business.