Campbell’s Company's snacks segment stabilization is underway, but volume/mix remains negative and margin pressure persists.

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...

Equity-research view on the maturing social casino category, public comparables, unit economics, and where private operator ...

Defense secretary’s latest interposition resulted in all-male, overwhelmingly white picks for promotion to admiralty The US defense secretary, Pete Hegseth, stripped nine navy officers including women ...

In the final days of spring training, Derek Shelton was asked repeatedly about bullpen roles. His answer was always, “I don’t know.” As the Twins’ manager clarified, it was an honest “I don’t know,” ...

At a time when marketers are under unprecedented pressure to prove a return on investment, marketing mix modeling (MMM) is experiencing a major resurgence. Using statistical models and aggregate data, ...

There must be a viral marketing campaign that has stuck in your head until today. Maybe it was the Red Bull’s space jump. Maybe it was a funny ad you still quote with friends. Or the brand moment that ...

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a round-trip or two one-way flights by Feb. 5 and travel by March 31. The ...

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries. By Nicole Sperling and Brooks Barnes Reporting from Los Angeles The film’s ...

PITTSBURGH — The Pittsburgh Pirates have set their 2026 promotional schedule, filled with theme nights, bobbleheads and more. Opening weekend, presented by Giant Eagle, will begin Friday, April 3, at ...