Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. That surreal tone — where humor is spiked with pain — returned ...

Skittles is no stranger to strange ads: Weird absurdities have been its MO for decades. With a new campaign for Skittles Gummies, it's taking the absurd in a new direction, emphasizing the product's ...

The study, “Integration of phospho-signaling and transcriptomics in single cells reveals distinct Th17 cell fates,” was published in Cell Reports. In the study, first author Seth Fortmann, M.D., Ph.D.

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All opinions, columns and letters reflect the views of the individual writer and not necessarily those of the IDS or its staffers. Whether your New Year’s resolution was to lock in this semester, ...

Skittles and Elijah Wood are looking to go big with an ambitious live commercial for Super Bowl LX. Mars, Incorporated, the confectionery company that owns Skittles, announced Jan. 13 that its Super ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Football fans watching TV For decades, television advertising has been a game of creativity ...

Skittles today, Jan. 13, announced plans to perform its Super Bowl ad at the front door of a contest-winning consumer, per details shared with Marketing Dive. The game day spot, as well as an ...

WALTHAM, Mass.--(BUSINESS WIRE)--Thermo Fisher Scientific Inc. (NYSE: TMO), the world leader in serving science, announced a strategic collaboration with NVIDIA to power AI-based solutions and ...

SAN DIEGO--(BUSINESS WIRE)--#BetterTogether--Genesee Scientific, a leading provider of high-quality, value-driven lab essentials, today announced the acquisition of Jade Scientific, a Michigan-based ...

This strategic acquisition marks a significant milestone in Genesee’s growth journey. Together, the two companies will expand product offerings, strengthen customer relationships, and reinforce ...