Colorado football is using custom virtual-reality film work to help quarterbacks accelerate their growth as signal callers.

The ultimate icon of football flair and joy, Ronaldinho, takes centre stage as the official brand ambassador for the ...

Cannes Lions 2026 reframed the role of AI across creativity, strategy, research, personalization, and human connection.

When Vietnamese athlete Nguyen Thanh Hien Linh stepped into her first virtual taekwondo competition in Singapore in 2024, she ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

Two weeks before the kick-off of the Women's Africa Cup of Nations (WAFCON) Morocco 2026, the Confederation of African ...

Whether it’s at practice or during a Fifa World Cup match, football players could unknowingly be putting their brain health ...

Sorare remains hopeful. The French digital football card company is making a comeback with a new collection focused on the ...

The real World Cup is happening in North America. But on Kenyans’ phones, another tournament is running in parallel – a virtual one. During halftime breaks, while the whistle pauses the action on the ...

In this EA Sports College Football 27 Review, we take a look at the third installment of the CFB series since its return in ...

The evenings are stretching longer now, and a quiet shift is humming through Indiana County living rooms. While the ...

The Argentine Football Association has drawn the scrutiny of the FBI during the 2026 FIFA World Cup ...