It's the Great Pumpkin, Charlie Brown , Charlie Brown is a 1966 American prime time animated television special based on the comic strip Peanuts by Charles M. Schulz. Its initial broadcast took place on October 27, 1966, on CBS, preempting My Three Sons. The original sponsors were Coca-Cola, the original sponsor of A Charlie Brown Christmas, and the Dolly Madison brand of baked snack foods, which would go on to be a longtime co-sponsor of the Peanuts specials on CBS. Trivia: Schulz wanted Charli